The Facebook Marketing Book by Dan Zarrella & Alison Zarrella
Author:Dan Zarrella & Alison Zarrella [Dan Zarrella]
Language: eng
Format: epub
Tags: BUSINESS & ECONOMICS / Marketing / General
ISBN: 9781449388492
Publisher: O'Reilly Media
Published: 2010-12-21T05:00:00+00:00
Figure 8-2. A typical newsfeed is cluttered with content from Facebook Pages, friends, and applications. A content strategy can help bring order to your posts.
Develop a Content Strategy
A well-thought-out content strategy is the only way to approach Facebook marketing and not drive yourself (and Page members) crazy. It’s tempting to just post whatever strikes you that day, but this can quickly become overwhelming, especially when you are competing for attention in a crowded newsfeed (Figure 8-2). A content strategy will help you refine your goals for Facebook. These goals will drive the frequency of posts, as well as their topics or types of content.
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